Its close resemblance to a dark chocolate bar is instrumental in determining its name - LG Chocolate and is also known as LG KG800. The amount of attention given to details could be made out by the fact that the LG Chocolate have bagged two prestigious mobile design world. The visual appeal of the phone is so intense that within months of it launched in Korea, the LG Chocolate captured a big chunk of the total mobile market.

One can only admire the sleek and glossy texture of the slider. The hidden mirror effect skillfully hides the display and the touch sensitive touch buttons. The phone therefore looks like a sleek black box with accents of chrome and leave onlookers guessing about its utility. Only when you slide open the handset, the touch buttons lights up in glowing red and the TFT display comes alive with 256k vibrant colours. The auto-finishing sliding mechanism reveals the easy to use keypad that looks more like a chess board.

The integrated 1.3 megapixel camera is capable of taking pictures with a maximum resolution of 1280×960. Digital zoom and a built in LED flash adds to the camera's imaging power. Pictures taken by the LG Chocolate is very clear mainly due to the built-in light and low noise level. Video recording with as many as 15 frames per second gives you high quality footage of anything you care to capture. Images can be saved on the album or could be shared through MMS and even picture blogs. The MP3/AAC player produces great sound. With graphical equalizer and customizable skin, the media player keeps you engrossed just like its built in Java games. The phone has a total storage capacity of 128Mb. This tri-band phone is also equipped with GPRS, WAP 2.0 browser, email client and other connectivity options like USB and Bluetooth.

Against popular notion of fashion phone being primarily female centric, the LG Chocolate is as popular with men as it is with women.

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Grace Lewis is an Internet Marketing Professional.

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