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Google has certainly made its presence felt in the tech industry this year with a series of launches and acquisitions. The entire year has been eventful for the firm who are one the leading players in the Internet sector. As new ideas and inventions from Google always seem to catch the attention of the public, the launch of its Chrome operating system is sure to enhance healthy competition.

If you take avid interest on Internet Set Up and the various issues related to it you should not confuse it with the Google Chrome browser. The entire operating system is based on the Linux Kernel model. The purpose behind the quick launch of the system is that it has to be configured in the ecosystem of Internet Set Up by the end of 2010. This is not obviously the biological ecosystem but the project partners of Google Chrome who can be classified as Acer, HP, Toshiba, Qualcomm, Lenovo and ASUS.

As Google hopes to launch the operating system within a week, the firm wants to generate considerable hype in the market. Its well known that intense competition prevails in the Internet industry and the launch of Windows 7 by Microsoft has led Google to come up with the scheme.

The project plan for Google was conceived back in the month of July as it never wants to fall behind in the race to excel in the Internet Set Up market. But according to some experts, the choice of the name has been unsatisfactory as it is shared with the web browser. The mistake on the selection of the name may end up on a heavy note for Google when the revenues don't start coming in. The branding of many other marketing campaigns from Google has been well planned but this one has been an exception.

If we take a closer look at the operating system, what makes it different is that it is fast and lightweight. It works from an open source and sits on the top of a Linux kernel. An entirely fresh windowing system will be used and the platform for application development will be the web.

It is also quite startling that the project partners of Google for this particular operating system have maintained their silence on the issue and not revealed anything much. Probably, they are still negotiating with Microsoft to run Windows 7 at a cheap rate on their notebooks. As original equipment manufacturers, their market is open so a deal with just anybody is not out of question. To catch up with competition, Google is negotiating with all of them to provide a subsidized rate.

A series of deals and acquisitions by Google in the recent times have made the firm come under a lot of criticism. The experts have commented that they are only competing with themselves and making the users confused with such a wide portfolio of services.

It remains to be seen what kind of an impact the Chrome OS from Google creates in the market has the popularity of Windows 7 is already on a high after its October launch.